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  • Made from low odour rubber, these dumbbells are robust and durable making them drop friendly. You can lift to your limit and feel confident dropping them when you’ve pushed through your hardest last rep. Stop wasting time and energy carefully placing delicate weights down after a set. The handles are textured for optimal grip. Don’t waste precious energy just trying to hold on. Treat yourself to a premium experience with the most rugged dumbbells on the market.
    • Made from low odour rubber
    • Classic hexagonal design
    • Drop friendly; Robust and durable
  • Sale!
    Our 8mm thick, 24″x24″ durable interlocking tiles are easy to install from homeowners to contractors. Our interlocking joint is almost seamless with our beveled edges and simple interlock install pattern.
  • Sale!
    This Electric Fitness Co. LIMITED EDITION BLACKED OUT Olympic Rubber Weight Set is a durable, affordable, and complete weight set for your home or garage gym.
  • Sale!

    Rubber Hex Dumbbells 5lb-50lb with Rack – SALE!

    Original price was: $1,199.00.Current price is: $999.00.
    Made from low odour rubber, these dumbbells are robust and durable making them drop friendly. You can lift to your limit and feel confident dropping them when you’ve pushed through your hardest last rep. Stop wasting time and energy carefully placing delicate weights down after a set. The handles are textured for optimal grip. Don’t waste precious energy just trying to hold on. Treat yourself to a premium experience with the most rugged dumbbells on the market.
    • Set of 5lbs-50lbs (550lbs total in 5lb increments)
    • 3 Tier Dumbbell Rack
    • Made from low odour rubber
    • Classic hexagonal design
    • Drop friendly; Robust and durable
  • Sale!

    EFC-T30 Folding Treadmill – Sale!

    Original price was: $1,599.00.Current price is: $1,259.00.
    Revolutionize your workout routine with the industrial strength excellence of the EFC-T30 Folding Treadmill. Engineered for peak performance and built to withstand the toughest workouts, this treadmill is the perfect addition to your home gym or professional fitness center.
  • Sale!

    Echelon Connect Bike EX-3

    Original price was: $999.00.Current price is: $799.00.
    PLUS FREE 1 YEAR ECHELON PREMIER MEMBERSHIP ($549/VALUE) The EX-3 boasts every cycling must-have, along with a few finishing touches for added polish. It strikes a unique balance between aesthetic appeal and space efficiency with its sleek, modern design and small footprint—all without comprising its structural integrity. Adjustable features let you adapt the EX-3 to your body while technology and its strong frame offer the workouts and durability necessary to pedal hard toward your goals.
  • Medicine Balls

    $45.99$94.99
    If you’re looking to get in better shape, having fun while doing so, then start with our Medicine Ball!  The kind of exercise that draws attention, the Medicine Ball is for training with a purpose. It is designed for rebounding and slams and is suitable for indoor and outdoor use. The sleek and clean design, color, and finish add contemporary style to any space.  Develop core strength, balance, and coordination. The Medicine Ball works well for a wide range of upper- and lower-body workouts
  • The Bumper Plate Weight Tree and Bar Holder 2.0 holds up to 4 Olympic sized bars and Olympic plates. It’s Solid Machined Steel Construction and Ideal for home and commercial use. Keep your gym clutter free!
  • This precision-engineered 84" olympic bar is made from high strength stress-proof alloy steel, giving it durability and a 1500 pound weight capacity.  The inspire olympic power bar also features a beautiful black finish, complete with logo and spring clamps.
  • Sale!

    MX Adjustable Training Bench – SALE!

    Original price was: $599.00.Current price is: $299.00.
  • Sale!

    MX55 – Classic Adjustable Dumbbells w/Stand (5lb-55lb) – SALE!

    Original price was: $999.00.Current price is: $599.00.
    MX55-s Classic Series, PROMO, Includes Grey MX Stand and Pair OF GREY MX55's Classics.  Limited Qty's available. While supplies last. Replaces over 1,200 lbs. of regular dumbbells with our Micro load / Offset settings. The MX55 Rapid Change Dumbbell System features our unique MX Select patented rack & pinion selection system: compact size, balanced feel and totally secure.
  • Sale!

    Electric Fitness Co. Hyper Extension U3045 – CLEARANCE!

    Original price was: $599.00.Current price is: $349.00.
    The Electric Fitness Co. Back Extension is super easy-to-use and durable, providing an excellent option for free weight back training. The machine is suitable for users of various sizes thanks to the adjustable hip pads. The non-slip foot platform provides comfortable standing, while the angled plane helps the user activate the back muscles more effectively.
  • Sale!

    POWER CAGE COMBO! – SALE!

    Original price was: $2,499.00.Current price is: $1,999.00.
    SAVE $500 NOW ON THIS POWER CAGE COMBO! Includes: E3048 POWER CAGE E3039 SUPER BENCH 300LB BLACKED OUT OLYMPIC SET
  • The 47" BLACKED OUT EZ Curl Bar is the quickest way to increase upper arm mass, strength and definition. A proven favorite of bodybuilders everywhere, this bar isolates and intensifies development of the bicep and forearm muscles.
  • 2” Pro Loop Set

    $8.79$21.99
    CoreFX pushes you to be the best you. This is why COREFX introduced the Pro Loops so you can unleash your inner pro! Take your pro-looping to the next level with COREFX pro-loops. Ideal for strengthening, toning, rehabilitation, and stretching, they're the next step in your workout schedule! The COREFX Pro Loops are 10" x 2" with four resistances available, these resistance bands are great for any fitness level and are great for targeting your lower body!
  • Sale!

    Electric Fitness Co. Adjustable Bench U3039 – CLEARANCE!

    Original price was: $549.00.Current price is: $399.00.
    The Electric Fitness Co. Super Bench is a popular and versatile piece of equipment for every fitness area. Whether for free weight training or combined equipment training, Super Bench demonstrates a high standard of stability. The large adjustable range allows users to perform most strength training exercises.  
  • Sale!
    EFC FUNCTIONAL SMITH MACHINE

    EFC Functional Smith Machine & Dual Cable Crossover – SALE!

    Original price was: $3,499.00.Current price is: $2,999.00.
    The Electric Fitness Co. Functional Smith L101 combines the most popular training types. It’s the very best strength training machine for those with limited space. It has pull up/chin up bars, spotter arms, j hooks for squat and barbell rest, and an outstanding cable system. This machine is stable and reliable, providing fixed rails to help exercisers get lower while stabilizing training positions starting weight. Users are able to work in the machine with the smith attachment, or outside of the machine with free weights and olympic bar! It supports single or multi-person training.
  • Sale!

    Rubber Hex Dumbbells 5lb-50lb Set – SALE!

    Original price was: $825.00.Current price is: $799.00.
    Made from low odour rubber, these dumbbells are robust and durable making them drop friendly. You can lift to your limit and feel confident dropping them when you’ve pushed through your hardest last rep. Stop wasting time and energy carefully placing delicate weights down after a set. The handles are textured for optimal grip. Don’t waste precious energy just trying to hold on. Treat yourself to a premium experience with the most rugged dumbbells on the market.
    • Set of 5lbs-50lbs (550lbs total in 5lb increments)
    • Made from low odour rubber
    • Classic hexagonal design
    • Drop friendly; Robust and durable
  • Sale!

    *Electric Fitness Co. IFFB Flat Bench

    Original price was: $299.00.Current price is: $249.00.
    The IF Series is a high-quality light commercial & high-end home use gym equipment line. All IF line machines, racks and benches are designed with simplicity, functionality and durability in mind at an affordable price.
  • Power up your routine with our weighted vest! Easily add pounds of resistance to all of your exercises, with no added time.Achieve your fitness goal fast and quickly! This Weighted Vest allows you to increase hands-free exercise intensity relatively quickly during your normal workout owing to the resistance provided by the weight. This vest has weight distributed equally to ensure comfort throughout the workout. Kick up any physical activity, including walking, jogging, aerobics, squats and lunges, housework, and yard work. With adjustable Velcro straps, it gives you the secure and snug fit that you want, while providing you with range of motion that is a perfect fit for your body! Weights included.
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